Salon
A place where thoughts gain depth.
Fascinating people and their thoughts have always needed rooms — in Paris, in Weimar, today by Cologne Cathedral. The salon is how we work: interviews, analysis sessions, events, eating and drinking together. Meaning needs depth, craft, exchange — and a salon.
The founders
Ines Imdahl
Founder & owner
Pursues her life's question: the why. Because philosophy couldn't explain to her why people smoke although they know the consequences, she studied psychology. Today: research on advertising, women and culture, around 100 Handelsblatt columns, the book “Werbung auf der Couch”, her own WDR show.
Jens Lönneker
Founder of rheingold
Set out in 1986 to prove that psychological market research holds up — a daring venture back then, with a single telephone. He has been developing the concepts of morphological psychology ever since: narrative psychology, Verfassungs-Marketing, Message Tuner.
“Since we met, we have wanted to work together. Since 1994 we have. Living together, having a family and working together is not just possible — for us it is a model for the future.”
The team
No one moves much alone — we love the creative and analytical exchange within the team.
Lukas Struwe
Senior project manager
Claudia Schwalm
Field management
Tilman Imdahl
Working student
Rashida Adam
Social media manager
Lina Imdahl
Student assistant
Nils Imdahl
Software developer
Facts
- Founded
- 1986 — rheingold salon since 2011
- Theory
- Morphological psychology, Prof. Dr. Wilhelm Salber, University of Cologne
- Place
- In the heart of Cologne, right by the cathedral
- Independent
- No agency network. No third-party servers. Our own infrastructure.
- Experience
- More than 25 years, national and international — we can't think of an industry we haven't researched yet
If you are certain we should get to know each other: hello@rheingold-salon.de